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In page Wellness (alternative medicine):

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Wellness is a particularly broad term,[1] but it is often used by promoters of unproven medical therapies, such as the Food Babe[2] or Goop.[1] Jennifer Gunter, who is known for debunking dubious health claims, has criticized what she views as a promotion of over-diagnoses by the wellness community. Goop's stance is that it is "skeptical of the status quo" and "offer[s] open-minded alternatives."[1]