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In page Uffie:

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Uffie teamed up with Jam Sutton to create an "augmented reality experience" for her single "Ego", co-written with Ariel Pink. The project began as a "sculptural piece exploring the ego" inspired by the work of Carl Jung's shadow theory and contains a marble sculpture by Sutton, depicting Uffie with a mythological serpent. The statue can be viewed in an immersive experience in the Jam Sutton Studio App and was used as the cover art for the single as well as a music video.[11]