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In page Price Rite:

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The logo initially used for PriceRite was the same as a former ShopRite logo, only instead of the graphic of a shopping carriage with circles inside, there was a flatbed cart with square boxes on it to symbolize the wholesale nature of the PriceRite Mini Clubs. (This saved costs on new sign-frames for the stores, since they all were previously a ShopRite and already had round sign-frames)