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In page Mass media:
"Social Media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused.[8] Interpersonal/niche communication is an exchange of information and information in a specific genre. In this form of communication, smaller groups of people are consuming news/information/opinions. In contrast, mass media in its original form is not restricted by genre and it is being consumed by the masses.
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