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In page Pall Mall (cigarette):
"Pall Mall currently is in the "Growth Brand" segment of the R. J. Reynolds brand portfolio.[4] Within British American Tobacco, Pall Mall is one of their four drive brands.[5] During the late-2000s recession, Pall Mall was marketed as a "premium product at a sub-premium price", which pushed the product from a 1.95 percent market share with a 1.6 billion quarterly volume in 2006 to 7.95 percent and 5.5 billion in third quarter 2010. This compares with former top-seller Camel, which has not performed as well over the period, with 8 percent share and 5.6 billion.[6]
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