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In page Jef Colruyt:

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When his father Jo Colruyt deceased unexpectedly in 1994, Jef Colruyt took over the operational management of the company at 36 years old. Under his leadership, the French market was entered into and new store formulas were developed, such as the local shop OKay, baby specialist DreamBaby, toys and gaming specialist DreamLand and the organic supermarket Bio-Planet. In 2003, Spar was also added to this.