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In page Staten Island Register:

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Started as a "shopper" (merely a vehicle for advertising with little or no editorial content) under the name Cash Register, by the early 1970s it had grown into a small but important voice for Staten Islanders. The daily Staten Island Advance, one of the original papers in the Newhouse chain, had achieved near-saturation circulation and was perceived by many as being enmeshed with political incumbents, real estate developers and other entrenched interests. The Register offered a weekly "outsider's" take on important community news: politics, government, the environment, etc.