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In page Goodwill Industries:

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Goodwill Industries International and Goodwill Industries of Central Texas (Austin) hosted their first pop-up retail shop, POP!, at South by Southwest in 2013. Goodwill has been around for more than 110 years, but in recent years has revamped its retail strategy to include boutiques, trunk shows and other venues that appeal to a younger audience. During the POP! shop, consumers chose from a selection of unique items, including vintage and contemporary fashions and accessories, and designer labels. Revenues generated from the shop are helping put people to work in Austin. Spokespeople Evette Rios and Lorie Marrero were on hand for the event.[1]