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In page Puebla:

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Puebla is working with neighboring Veracruz to promote the area's tourist attractions and develop them in an ecologically sustainable way. Both state governments are working with organizations of tour operators, hotels and restaurants to pool a fund for activities such as advertising campaigns, especially to Mexico City and the State of Mexico, which account for 80% of all the state's visitors. Another is the reimbursement of tolls for those who travel to certain attractions such as the Africam Safari park and two-for-one specials. Efforts have succeeded in raising hotel occupancy rates from 40% to 56% in a number of areas.[8]