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In page Wheaties:

"

Wheaties began to be advertised on Minneapolis's WCCO radio station (owned by Washburn Crosby) on December 24, 1926, with the first-ever pre-recorded commercial jingle.[2] Its lyrics were sung to the tune of the then-popular "She's a Jazz Baby" by Bill Holcombe and David Miller or possibly to the tune of "Jazz Baby":[citation needed]