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In page Bulletin board system:

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Hayes' solution to the problem was to use a small microcontroller to implement a system that examined the data flowing into the modem from the host computer, watching for certain command strings. This allowed commands to be sent to and from the modem using the same data pins as all the rest of the data, meaning it would work on any system that could support even the most basic modems. The Smartmodem could pick up the phone, dial numbers, and hang up again, all without any operator intervention. The Smartmodem was not necessary for BBS use but made overall operation dramatically simpler. It also improved usability for the caller, as most terminal software allowed different phone numbers to be stored and dialed on command, allowing the user to easily connect to a series of systems.