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In page Balikbayan box:

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Part of the attraction of the balikbayan box is its economic value, as it allows cheaper bulk shipment of items versus sending each individually or in smaller boxes through postal services. The tradeoff though is longer transit time by container ship, which typically requires several weeks, along with the lack of a firm delivery date. The balikbayan box is a modern manifestation of the general Philippine practice of pasalubong, where travellers within or outside the country are culturally expected to bring home gifts to family, friends and colleagues. the balikbayan box provides connections between family within the Philippines and those who are abroad, and provide goods for the family within the Philippines.[1]