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In page Indiana Hoosiers men's basketball:

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During the third time-out of every second half, the Indiana Big Red Basketball Band performs the William Tell Overture with cheerleaders racing around the court carrying myriad flags that spell out "Indiana Hoosiers." Indiana Assistant Director for Facilities, Chuck Crabb, said the tradition began in about 1979 or 1980.[1] Sportscaster Billy Packer called it "the greatest college timeout in the country."[1]