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In page Catherine Barba:
"In 1995, while working as an intern at Technip in the United States, she became interested in the Web. As a result, on graduating she headed OMD's newborn internet department until 1999 when she joined IFrance where she was managing director until the company was acquired by Vivendi in 2003. She then set up her own internet shopping company, CashStore, which in 2010 she sold to Plebicom with its 500,000 users and 1,200 e-Business partner sites. She also developed a digital commerce consultancy, Malinea, which she sold to vente.privée.com in 2011.[3][2] In September 2012, she founded Catherine Barba Group which assists global retailers develop omnichannel strategy and customer service in the mobile environment.[3]
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