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In page The Power of Four:
"Before the British and Irish Lions squad was selected, Woodward sent out bracelets with "The Power of Four" printed on them to potential British and Irish Lions players to try and create a sense of unity and to make them think about the upcoming tour to New Zealand. This was criticised as being "crazy".[5] The Power of Four was also used as a motivational slogan in some of the Lions' team building activities.[6]
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