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In page Sweet Sweetback's Baadasssss Song:

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Van Peebles knew that in order to spread his message, the film "simply couldn't be a didactic discourse which would end up playing ... to an empty theater except for ten or twenty aware brothers who would pat me on the back and say it tells it like it is" and that "to attract the mass we have to produce work that not only instructs but entertains". Van Peebles also wanted to make a film that would "be able to sustain itself as a viable commercial product ... [The Man] ain't about to go carrying no messages for you, especially a relevant one, for free."[1]