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In page Switched-On Bach:

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Soon after, Carlos began plans to produce an album of Bach pieces performed on the recently invented Moog synthesizer, with the intention of using the novel technology to make "appealing music you could really listen to", not "ugly" music being produced by avant-garde musicians at the time.[1] Elkind was impressed with the recording of Brandenburg Concerto No. 3 in G major and became the album's producer. Elkind contacted her friend, producer and conductor Ettore Stratta at Columbia Records, who "generously spread his enthusiasm throughout the rest of the company" and assisted in the album production. Paul Myers of Columbia Masterworks Records granted Carlos, Folkman, and Elkind artistic freedom to record and release it.[2]